A car is only as good as the service it gets

The company celebrated its 75th anniversary in 2011 and has been a Saab dealer and service workshop since 1951.

Sven-Olof is a son of company founder Henry Carlsson. Autoverkstaden has 38 employees and annual sales of SEK 100 million. The company sells roughly 700 cars per year and its remaining sales come from service, repairs and accessories.

Autoverkstaden started out as a workshop in 1936 and added car sales to its business a couple of years later. For a certain period, the company also ran an Esso service station beside the workshop. When Henry retired in 1983, his three sons took over. Two of them remain in the business: Sven-Olof and his brother Jonas, who manages the workshop in Tingsryd. The two brothers make up the Board, so the company has very short decision chains. “Otherwise nothing would ever get done,” jokes Sven-Olof.

Published: 07/03/2014
Language: English
Document type: Case
Writer: Orio


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