If your workshop is recommended by someone, you must meet your new customer’s expectations
Not only do you need to have the time to manage your workshop, in addition you need to get new customers. Sometimes you don’t’ have the time to think ahead, but that’s not an option.
This is a favourite motto of Sven-Olof Carlsson, CEO of the family company Autoverkstaden Karlshamn & Tingsryd.
A funnel is sometimes used as an image for customer recruitment (the process of acquiring new customers). You try to attract as many prospects as possible, then you qualify them (in other words, you determine which ones are sufficiently interested).