If you give your customers what they want, they will take what you offer

If your business includes selling cars, or if you can collaborate with a car dealer nearby, you might arrange for your customer to test drive a new car in the same category while his or her car is at your workshop for servicing. This way your customer gets a replacement car, while the car dealer gets to demonstrate a new car to a prospect. You improve your offering, your customer has one less problem and your dealer doesn’t have to offer balloons and free ice cream to attract a prospect.

Earn your customer’s trust by listening to him or her
We are born with two ears and a mouth. For the sake of argument, let’s say this is because listening is more important than speaking.

If you start by finding out your customer’s needs, you can offer them one or more solutions. Unfortunately, this isn’t always as obvious as it may sound.

Your workshop can’t satisfy everybody’s needs, but you know what you can offer.

Satisfied, loyal customers are profitable in the long term. That’s why it’s crucial to make sure your customers are satisfied.

You and your colleagues have a lot of knowledge that your customers lack. Share this knowledge with your customers and show you care about them and their cars. You’re there to save them as many car-related problems as possible.

Create a customer register where you keep notes about your customers, their cars and their needs. Keep the register up-to-date. It should be possible to sort the information by customer name as well as car registration number.

The better you know your customers, the better advice and service you can offer.

Read more about this in our guide on how to recruit, retain and build your customers.