Be grateful for recommendations and live up to them

A new customer might come to you because somebody they know recommended you. We are more likely to trust the judgement of people that we know than tests in magazines and on the web. When someone tells their friends that they can rely on your workshop to deliver what it promises, you will find yourself with some new customers.

This is a great opportunity to establish a long, profitable relationship with your new customer. If you gain a reputation as a problem solver, you can be sure this new customer will go on to recommend you to his or her own friends. People find few things more satisfying than demonstrating their good judgement (and good luck) while at the same time helping their friends and sharing useful advice.

Earn a good reputation by doing a good job and taking good care of your customers. Then work to maintain your reputation.

Read more about this in our guide on how to recruit, retain and build your customers.