In a perfect world, there are customers queuing up outside your workshop, your mechanics instantly diagnose problems at the press of a button, and the cars are repaired with ready- selected spare parts and returned to smiling, grateful customers.
If your workshop is recommended by someone, you must meet your new customer’s expectations
Sell more, but more of what the customer needs and wants. All add-on sales must benefit the customer.
Not only do you need to have the time to manage your workshop, in addition you need to get new customers. Sometimes you don’t’ have the time to think ahead, but that’s not an option.
This is a favourite motto of Sven-Olof Carlsson, CEO of the family company Autoverkstaden Karlshamn & Tingsryd.
A funnel is sometimes used as an image for customer recruitment (the process of acquiring new customers). You try to attract as many prospects as possible, then you qualify them (in other words, you determine which ones are sufficiently interested).
Providing your employees with training and developing their skills is probably not the first thing you think of early on a Monday morning. But the question you need to ask is when you will get around to thinking about it.
What creates a good atmosphere in your workshop and makes your staff want to stay?
Recruiting staff isn’t something that you do every day. And when it’s time to start recruiting, it’s not easy to tell whether you really have found the right person. That’s if you have managed to find anyone at all.
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